News Flash from AWN - July 13

The Electric Company Becomes a Daily Show on PBS Kids

Press Release from Sesame Workshop(NEW YORK, New York -- July 13, 2009) Get out your circuit breakers as THE ELECTRIC COMPANY turns into a power strip! Starting September 7th, Sesame Workshop's hit program THE ELECTRIC COMPANY, will be charging up PBS KIDS GO! with a daily dose of literacy superheroes and wily pranksters.

Six-to-nine year olds will be able to tune in every day to see Hector, Jessica, Lisa and Keith outwit their scheming neighborhood prankster-counterparts in a way that reinforces strong literacy skills and teaches kids that reading isn't just for school -- reading is cool.

"Reading and writing are critical developmental areas for children and children who are struggling with literacy skills by second grade are often at risk for never being able to catch up," said Linda Simensky, VP, Children's Programming, PBS. "By offering THE ELECTRIC COMPANY every weekday on PBS KIDS GO!, we are opening the doors for more children to explore reading and just how much fun it can be."Kids are plugged into THE ELECTRIC COMPANY making it the #1 show on PBS KIDS GO! in its block -- and the current doesn't stop there. The show's hit website, pbskidsgo.org/electriccompany, has had nearly four million site visits and over 11 million Electric Company video clips played since its launch in mid- January 2009.

Also this fall, THE ELECTRIC COMPANY will be partnering with local PBS stations, the Corporation for Public Broadcasting as well as after-school organizations to bring a "Shock" to twenty cities nationwide with THE ELECTRIC COMPANY 2009 Circuit Tour. Starting August 8th, THE ELECTRIC COMPANY's star beat boxer, Shock, will host a 90 minute experience in each city beginning with a 25-minute multimedia, interactive show. The Circuit Tour will also include hands-on pre- and post-show activities that will engage kids with interactive content, games and demonstrations in an effort to give today's 2nd grader the literacy tools necessary to succeed in 3rd grade and beyond.

"We are thrilled to bring this critical piece of THE ELECTRIC COMPANY directly into communities around the country," says Randell Bynum, Director of Educational Outreach for THE ELECTRIC COMPANY. "We look forward to sharing a live, interactive Electric Company experience that will turn kids on to the power of reading."THE ELECTRIC COMPANY is part of PBS KIDS Raising Readers, a national literacy initiative focused on using public media to improve the reading skills for children ages two-to-eight, with an emphasis on children from low-income families. The effort is funded by the Corporation for Public Broadcasting (CPB) and a Ready To Learn grant from the U.S. Department of Education, part of a cooperative agreement with CPB- and PBS.